Spurs Sports & Entertainment is putting arena naming rights on market for 1st time in 20 years

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Spurs Sports & Entertainment is putting arena naming rights on market for 1st time in 20 years

November 11, 2021 Sigma Mist 0

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SAN ANTONIO – Spurs Sports activities & Leisure is promoting the naming rights to the AT&T Heart.

The corporate on Thursday introduced that it’s taking the sector’s sponsorship to marketplace for the primary time in its 20-year historical past, because the Spurs’ partnership with AT&T will finish following the 2021-22 season.

Meaning a brand new model will have the ability to step in as the brand new namesake of the sector.

This summer time, it was reported that the Spurs lost AT&T because the naming rights associate as a result of finish of the contract. Entrance Workplace Sports activities reported that AT&T determined to not renew the contract, which paid the crew $2 million per yr.

The world was beforehand named the SBC Heart, earlier than SBC merged with AT&T after which moved its headquarters from San Antonio to Dallas.

On Thursday, the Spurs mentioned that Legends International Partnerships will assist the corporate seek for a brand new naming rights associate.

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“We’re grateful to AT&T for his or her dedication to our group and group over the past 20 years,” mentioned Brandon Gayle, Chief Working Officer for SS&E, mentioned in a information launch. “Our subsequent area naming rights associate may have a singular alternative to succeed in and have interaction one of the vital passionate and various fan bases in all {of professional} sports activities.”

“We stay up for working with Legends to welcome a brand new associate that helps us ship on our goal of making moments that excite, reminiscences that endure and connections that strengthen our group.”

The discharge provides that Legends not too long ago represented the Los Angeles Rams and Chargers with SoFi Stadium, and the Las Vegas Raiders with Allegiant Stadium.

Because the announcement from AT&T, some San Antonians joked on-line that the middle be named after H-E-B, Tim Duncan, Spirit Halloween, Fred’s Fish Fry, and others. See among the reactions here.

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